Computing That Serves

Colloquium: It's Not Just Message Exposure Anymore: A New Paradigm for Health Media Research


Thursday, March 20, 2014 - 11:00am


Sherry Emery, MBA, PhD


Christophe Giraud-Carrier

This presentation will describe a new paradigm for understanding the role of media in health behavior.  It will focus on using Twitter data for surveillance, discuss challenges with social media data collection and management, and present findings from two studies of tobacco-related content on Twitter.  Finally, the presentation will propose guidelines for social media data collection, reporting, and analysis.


Dr. Emery's interdisciplinary research interests apply the approaches of health communication, economics, and public policy to understand how both traditional and new media influence health behavior. For the past 15 years, she has focused primarily on the roles that tobacco control and other tobacco-related advertising play in shaping attitudes, beliefs, and tobacco-use behaviors among youth and adults. Recently, her research scope has expanded to include examinations of the impact of anti-drug and anti-obesity media campaigns, as well how pharmaceutical advertising affects health care utilization.
She is the principal investigator on several research studies, funded by the National Cancer Institute, National Heart, Lung, and Blood Institute, the Centers for Disease Control and Prevention and the Robert Wood Johnson Foundation. She directs the Health Media Collaboratory at IHRP. She is a research associate professor in the UIC Department of Economics and a senior research scientist at the Institute for Health Research and Policy at the University of Illinois at Chicago.