Computing That Serves

Public Health 2.0: Leveraging Social Media and Technology for Better Health


Thursday, October 6, 2011 - 3:00pm


Dr. Jay Bernhardt, PhD, MPH

Former director of the National Center for Health Marketing at the Centers for Disease Control and Prevention (CDC) and current Chair and Professor, Director, Center for Digital Health & Wellness at the University of Florida.

««««Please note the 3:00 p.m. start time for this event.»»»»

««««Computational Health Sicence Lecture Series»»»»


Dept. of Health Science: Dr. Michael Barnes

Dept. of Computer Science: Dr. Christophe Giraud-Carrier

Information and communication technologies, including social media and mobile devices, are revolutionizing how health information is created, shared, accessed, and applied. This presentation will explore how innovative research and practice at the interface between public health and technology can facilitate health promotion and increase the reach, engagement, and impact of programs focusing on behavior change and positive health outcomes.


Jay M. Bernhardt, PhD, MPH, is widely recognized as a visionary leader and innovative scholar on the application of communication, marketing, and new media to public health, healthcare, and medicine. He serves as Department Chairperson and Professor of Health Education and Behavior at the University of Florida, where he is the Founding Director of the Center for Digital Health and Wellness. From 2005-2010, Dr. Bernhardt served as the Director of the National Center for Health Marketing at the US Centers for Disease Control and Prevention (CDC). Prior to CDC, Dr. Bernhardt was Assistant Professor of Behavioral Sciences and Health Education at Emory University Rollins School of Public Health and Assistant Professor of Health Promotion and Behavior at the University of Georgia.  Dr. Bernhardt is an Associate Editor of Health Education and Behavior, serves on three Editorial Boards, is a member of five honor societies, and has received numerous prestigious awards. In 2001, Dr. Bernhardt was the youngest member ever elected to the Executive Board of the American Public Health Association, and he was subsequently elected by his peers to serve as its Vice Chairperson.